Pforzheim University Apparel.
TASK & APPROACH
pforzheim university started a students contest to design a new apparel line to represent the universitys different schools. this particular design is deliberately inspired by american high school clothing and meant to be worn within and outside the campus.
the first samples were printed with silk-screen.
„school of design“ is of course interchangeable with the other schools of pforzheim university.
IDEA & MARKETING
in germany, your schools ordinary hoodie or tshirt is generally not something you would wear casually in your freetime without attracting some funny looks. however, american college apparell is a shining example of successful school-wear, since the typical classic „college styled“ prints are something people recognise as fashionable nowadays. thus creating an individual print inspired by american high school apparell is one of the best ways to get students to represent their university in a smart way.